Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20.3, Problem 20.3LO
Summary Introduction

To discuss: The stages in the personal selling process.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.

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Students have asked these similar questions
Explain the concept of personal selling and the benefits. Provide an explanation of the concept as well as the benefits thereof.
Discuss the role of relationship-building in effective personal selling.
Discuss the process or the methods that are involved in personal selling .
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