EBK CONTEMPORARY MARKETING
17th Edition
ISBN: 8220103671620
Author: Kurtz
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 3, Problem 1ALR
Summary Introduction
To discuss: The reasons environmental scan an important activity for marketers.
A marketer is an individual, whose obligations incorporate the recognition of the goods and services wanted by a group of purchasers, in addition to advertising of those products and services for an organization.
Expert Solution & Answer
Explanation of Solution
Environmental scanning is the procedure of gathering data about the exterior marketing condition to recognize and translate potential latest developments. It is critical to marketers since it causes them to examine data and choose whether these developments speak to circumstances or dangers to the organization. They would then be able to decide the best reaction to a specific environmental change or ecological change.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Explain how social visibility helps in determining the Level of Consumer Involvement?
What is the impact of the Extranet on marketing?
How could social marketing helpalleviate some of society’s problems?
Knowledge Booster
Similar questions
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning