a)
To determine: The three trend and factors that has an effect on the business of Company G
Introduction:
The variations in the
a)
Explanation of Solution
Given information:
Company G is the manufacturer of baby food in small and single-sized containers.
The three trend factors that has an effect on the business of Company G are as follows:
- The growing health concerns
- An aging population
- Consciousness of the environment
b)
To determine: The way the company respond to the changes
Introduction:
The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.
b)
Explanation of Solution
Given information:
Company G is the manufacturer of baby food in small and single-sized containers.
The growing health concerns:
The growing health concerns generally needs the company to reformulate the food with more or less with certain ingredients. In other ways the company wish to promote the natural ingredients.
An aging population:
Company G wishes to develop the food for seniors who are alone and are single-sized servings. As the foods of the company generally needs warming up the content so it is easy for the aged population for preparation.
Consciousness of the environment:
The environmental concerns may lead Company G to advertise the recyclable value of the small glass conatainers.
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Chapter 3 Solutions
Marketing: The Core (Irwin Marketing)
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