Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 3, Problem 1AMK

a)

Summary Introduction

To determine: The three trend and factors that has an effect on the business of Company G

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

a)

Expert Solution
Check Mark

Explanation of Solution

Given information:

Company G is the manufacturer of baby food in small and single-sized containers.

The three trend factors that has an effect on the business of Company G are as follows:

  • The growing health concerns
  • An aging population
  • Consciousness of the environment

b)

Summary Introduction

To determine: The way the company respond to the changes

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

b)

Expert Solution
Check Mark

Explanation of Solution

Given information:

Company G is the manufacturer of baby food in small and single-sized containers.

The growing health concerns:

The growing health concerns generally needs the company to reformulate the food with more or less with certain ingredients. In other ways the company wish to promote the natural ingredients.

An aging population:

Company G wishes to develop the food for seniors who are alone and are single-sized servings. As the foods of the company generally needs warming up the content so it is easy for the aged population for preparation.

Consciousness of the environment:

The environmental concerns may lead Company G to advertise the recyclable value of the small glass conatainers.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What is Environmental Scanning? What are the steps, and components to conduct an environmental scanning in the business?
Having read and studying environmental scanning and analysis section this semester.Assume you are opening one of the retail stores listed below.Identify and discuss the Theories, Models, and Concepts that would provide useful information about the environmental forces likely to affect the store that you choose. Discuss with examples.a) Women clothing store, b) Grocery store, c) Fast food restaurant d) Furniture store
Please respond to all parts of the question below, each with its own section. A. Do you think businesses should voluntarily undertake environmental efforts, beyond those required by law? Why or why not? B. Describe the sustainability management practices of a business firm with which you are familiar. Which stage of the corporate environmental responsibility model best fits this firm, and why? Looking again at this same firm, what steps might its managers take to improve its environmental performance? In answering this question, consider the various elements of effective environmental management.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning