MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 3, Problem 2QA
Summary Introduction
To define: Three levels of business planning.
Introduction: Marketing plan means the outline of objective and strategy that will define the
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MARKETING:REAL PEOPLE,REAL CHOICES
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- Explain the business planning process and discuss the outlines and effectiveness of business plan.arrow_forwardusing reference and giving appropriate examples ,differentiate the following levels of strategic planning;corporate ,business,functionalarrow_forwardDistinguish between long-range planning and strategic planning.arrow_forward
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