Principles of Marketing, Student Value Edition (16th Edition)
Principles of Marketing, Student Value Edition (16th Edition)
16th Edition
ISBN: 9780133850758
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 3, Problem 3.4DQ
Summary Introduction

To compare and contrast: The core beliefs/ values and secondary beliefs/values.

Cultural environments:

Cultural environments are of institutions, and other factors, where the society’s basic value, preference, behavior, and perceptions are gets affected.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning