Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.5DQ
Summary Introduction

To discuss: The response of the marketers towards the changing environment.

Marketing environment:

Marketing environment of the company consists of forces and actors outside the management. These factors affect the managements marketing ability to have a successful and smooth relationship towards the customers.

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