Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 3, Problem 3.9AC
Summary Introduction
Case summary:
U and L Companies are a ride-sharing business that is filled with its advanced technology such as creating an app for payment by the customers. Many say that the ride-sharing business of U and L Company has many issues namely kidnapping, riders being attacked, and driver accidents. Thus, in many countries, U and L Companies were banned.
To discuss: The U and L Company’s business model and the role of technology which is used for its success.
Characters in case:
U Company
Summary Introduction
To discuss: The reasons for banning the U and L Companies and their kind of business and arguments to defend them.
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