MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
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Chapter 3.1, Problem 3.1LO
Summary Introduction

To discuss: The purpose of environmental scanning.

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Please Give a summary of the concept of environmental scanning
what web and provide an example of a company that has been successful in using environmental scanning?
external environmental scanning for a tech battery company
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