M:MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781260523881
Author: Grewal
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 3.4, Problem 1PC
Summary Introduction
To determine: Seven ways of customer motivation for using mobile apps.
Introduction: The drive that works to satisfy the physiological and psychological wants of the consumer and results in a desire for any goods, service or experience.
Expert Solution & Answer
Answer to Problem 1PC
The seven type of consumer motivation are; “Me time”, self-expression, discovery, preparation, accomplishing, shopping and socializing.
Explanation of Solution
The seven primary needs that are met by the apps are explained as follows:
- “Me time”: People uses smartphones to relax, read, play or shop. The “Me time” various apps provide motivates the consumer to use the smartphones.
- Self-expression: People use smartphones and participate in their hobbies and interest and this motivates the customers to use the smartphone for self-expression.
- Discovery: People use a smartphone to discover the news or information people are seeking.
- Preparation: Consumers use smartphones to plan for the activities lined up in near future.
- Accomplishing: People use smartphones to manage their finances, health and to be productive with technology.
- Shopping: Shopping is the thing that motivates the customers, to use smartphones, the most. In the era of traffic and busy lives, smartphones are of help to the people seeking to shop.
- Socializing: socializing is one way that connects different people into a group or network. People use smartphones to be in touch with their known ones.
Conclusion
Thus, it can be concluded that the seven types of customer motivations are; “me time”, self-expression, discovery, preparation, accomplishing, shopping and socializing.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What are the seven types of customer motivations for using mobile apps?
What are the seven types of customer motivations forusing mobile apps?
In measuring the results of social media, what are the (a) advantages and (b) disadvantages of performance measures linked directly to revenues versus costs?
Chapter 3 Solutions
M:MARKETING LOOSELEAF W/CONNECT
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What factors should be considered while making a mobile app?In your opinion, what factors play a role in an app's success?arrow_forwardWhat factors should be considered while making a mobile app?In your opinion, what factors play a role in determining an app's success?arrow_forwardWhat factors influence the decision to acquire mobile devices for business purposes?arrow_forward
- What are the two types of services that can be purchased using apps online? What makes each of these services unique among those in the same categories?arrow_forwardHow do social computing and customer experience provide benefits and costs for an organization implementing Chatbots?arrow_forwardWhat are the two categories of services that may be obtained online via the use of apps? What distinguishes each of these services from others in their respective categories?arrow_forward
- Have you used Twitter to communicate with friends or family? What are your thoughts on this service?arrow_forwardDescribe the challenges and ethical considerations related to keyword stuffing and black-hat SEO practices. What are the potential consequences for websites that engage in such practices?arrow_forwardWhat power do we have on social media? Is it valuable? How is it measured? Is it important outside specific social apps?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning