Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 3.4, Problem 1PC
Summary Introduction
To determine: Seven ways of customer motivation for using mobile apps.
Introduction: The drive that works to satisfy the physiological and psychological wants of the consumer and results in a desire for any goods, service or experience.
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What are the seven types of customer motivations for using mobile apps?
What are the seven types of customer motivations forusing mobile apps?
What are the two categories of services that may be obtained online via the use of apps? What distinguishes each of these services from others in their respective categories?
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