Case summary:
Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.
To discuss: The example of
Market research:
The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.
To explain: The brief report of governments ‘common rule’.
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