Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 4, Problem 4.9MA
Summary Introduction

Case summary:

The marketers are often interested in the personality characters of the buyer and the way they impact behaviors; however, it is complex to assess the personality. The researchers also predicted IQ (Intelligence Quotation) and identified that the users with greater IQ’s likes one product and on the other side, users with lesser IQ’s prefers another product.

To discuss: The characteristics shown on the website about Person X’s ‘likes’.

Online marketing:

Online marketing is the marketing of products or services through internet and used by companies to sell goods and services directly to consumers.

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