Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4.1, Problem 4.1LO
Summary Introduction

To discuss: The stages in the process of consumer purchase decision.

Introduction:

The process of purchasing decision is the decision-making process utilized by the consumers with regard to the market transactions made before, at that time, and after the goods or services are bought.

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