Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4.2, Problem 4.1LR
Summary Introduction
To discuss: The first step of the consumer purchase decision.
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Why do we consider post–purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer?
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Explain how the purchase decision process is a piecemeal process? Give an example?
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Marketing: The Core (Irwin Marketing)
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