Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4.2, Problem 4.2LR
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Because buyers are not highly committed to any brands, marketers of low-involvement products with few brand differences often use price and sales promotions to promote buying
Select one:
True
False
how can the characteristics of a brand relate to a person (e.g., unique, consistent, and relevant and has an emotional connection with its customers).
For which brand strategy, cannibalization may occur as a side-effect?
Line Extension
Brand Extension
Multiple brands
New brands
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Marketing: The Core (Irwin Marketing)
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- Think about something you brought last week or last month. In not less than five sentences explain how did the purchase process happen? Was is something you needed or just something you wanted? Note: You may specify the brand and the price.arrow_forwardSometimes products are massively successful because consumers find a use for them separate from what the developing company initially envisioned. Find two products online that fit this description and identify their initial intended use(s), then what other use(s) consumers found for them, and finally whether companies adjusted their marketing efforts around the productsarrow_forwardFind and paste examples of food products that demonstrate each of the following: a. Brand Name b. Brand Term c. Brand Design d. Brand Symbol e. Manufacturers Brand f. Co-branding g. Licensed Brand h. Private Brandarrow_forward
- What is Product Modifier in The Walt Disney Company ( full answer + examples please)arrow_forwardrefers to the stage of buyer decision where the customer compares the various brands availablearrow_forwardWhich of the following brand strategies below refers to a company that owns single brand that have different products??? A. Umbrella approach B. Line - extension approach C. Monobranding approacharrow_forward
- As a consumer, what are the different factors that will make you buy a certain product or item ? Explain each .arrow_forwardBrands can play a significant role in signaling certain product characteristics to consumers. Researchers have classified products and their associated attributes or benefits into three major categories. Identify each category and explain in which of the three categories brands may be particularly importantarrow_forwardThe overall product is greater than what is eaten. The complete product line and marketer choices can be divided into three main parts: Core Benefits, Real Products and Enhanced Items. Explain them.arrow_forward
- I would appreciate it if you could provide an answer that is clear and precise. What distinguishes OOPs from other types of products?arrow_forwardWhen diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brandarrow_forwardConsumers usually buy a _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility. Question 14 options: a) specialty product b) convenience product c) shopping product d) major productarrow_forward
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