The objective tree for the following statement: We have a mountain-sized pile of wood chips that we want to process into the fire logs for home use. We are located in Tallahassee, Florida. We can have a continuous supply of wood chips throughout the year. We should be able to produce 50 fire logs per minute. The shareholders require us to have a large profit margin, and our price should be lower than our competition for the same size logs. The logs should produce enough heat to keep our customers satisfied, and they should have environmentally clean exhaust.

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The figure below shows a social network where the nodes represent social media influencers,and the lines are the cost of investing in promoting digital links between the nodes. However, for the brand to remain viral, your client, which is a digital advertising firm needs to maintain a connection between influencers number 1 and 12 through other influencers. a. If you wish to recommend your client to choose the digital route from influencer 1 to influencer 12, which route would you recommend to your client and why? Please demonstrate your results through any optimization software (e.g., Excel Solver/R). b. Using the same Figure 1 above but this time the node represents a project undertaking and arcs represent the expected profit (in million £) after completing one project and starting another, what would be the ideal project sequence to maximise the company’s profit? Note: For instance, selecting path Node 1 to Node 2 denotes “after completing project 1 and starting project 2, the…

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Chapter 4.12, Problem 7P

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The objective tree for the following statement: We have a mountain-sized pile of wood chips that we want to process into the fire logs for home use. We are located in Tallahassee, Florida. We can have a continuous supply of wood chips throughout the year. We should be able to produce 50 fire logs per minute. The shareholders require us to have a large profit margin, and our price should be lower than our competition for the same size logs. The logs should produce enough heat to keep our customers satisfied, and they should have environmentally clean exhaust.

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