EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 2QA
Summary Introduction
To determine: The concept of share of customer, customer lifetime value (CLV) and customer prioritization.
Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.
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Why is it essential to retain customers, and how can we relate customer retention with relationship marketing?
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Customer satisfaction, focused on current customers, is a key component of Relationship Marketing. Define both and explain the main goal of Relationship Marketing.
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