Interpretation of Regression Results
Brodie Company’s advertising manager wants to know whether the company’s advertising program is successful. The manager used a spreadsheet program to estimate the relation between advertising expenditures (the independent variable) and sales dollars. Monthly data for the past two years were entered into the program. The regression results indicated the following relation:
Sales dollars = $169, 000 − ($200 × Advertising expenditures)
Correlation coefficient = −.864
These results seemed to imply that advertising was reducing sales. The manager was about to conclude that statistical methods were so much nonsense when you walked into the room.
Required
Help the manager. What might cause the negative relationship between advertising expenditures and sales?
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Fundamentals Of Cost Accounting (6th Edition)
- A Using Common Size Statements The following income statement and vertical analysis data are available for Riley Manufacturing: Required: 1. CONCEPTUAL CONNECTION Suggest why net income declined from $273,200 to $41,600 while the cost of goods sold percentage decreased each year and selling and administrative expenses remained nearly constant. 2. CONCEPTUAL CONNECTION Determine what could cause sales to decline while the gross margin percentage increases.arrow_forwardMeasure maps Moses Moonrocks Inc. has developed a balanced scorecard with a measure map that suggests that the number of erroneous shipments has a direct effect on operating profit. The company estimates that every shipment error leads to a reduction of revenue by $9,750 and increased costs of about $6,500. Sales $237,000 Cost of goods sold 146,000 Depreciation expense 14,000 Other expenses 12,000 If the company has the above budgeted sales and costs for next month (without accounting for any possible shipping errors), determine how many shipping errors the company can afford to have and still break even. Break-even shipping errors : ?arrow_forwardMarketing: Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart below. Which company is performing better? Company A Company BNet sales 1,240,000 980,000Cost of goods sold 568,000 430,000Sales expenses 400,000 70,000 Fill in the table below. (Round the NMC to the nearest dollar and all other values to the nearest whole number.) Company A Company B NMC $ $arrow_forward
- Return on Investment (ROI) Analysis The contribution formal income statement for Huerra Company for last year is given below: The company had average operating assets of $2,000,000 during the year. Required: 1. Compute the company’s return on investment (ROI) for the period using the ROI formula stated in terms of margin and turnover. For each of the following questions, indicate whether the margin and turnover will increase, decrease, or remain unchanged as a result of the events described, and then compute the new ROI figure. Consider each question separately, starting in each case from the data used to compute the original ROI in (l) above. 2. Using Lean Production, the company is able to reduce the average level of inventory by $400,000. (The released funds are used to pay off short-term creditors.) 3. The company achieves a cost savings of $32,000 per year by using less costly materials. 4. The company issues bonds and uses the proceeds to purchase machinery and equipment that…arrow_forwardMoses Moonrocks Inc. has developed a balanced scorecard with a measure map that suggests that the number of erroneous shipments has a direct effect on operating profit. The company estimates that every shipment error leads to a reduction of revenue by $6,000 and increased costs of about $4,000. Sales $227,000 Cost of goods sold 142,000 Depreciation expense 17,000 Other expenses 18,000 If the company has the above budgeted sales and costs for next month (without accounting for any possible shipping errors), determine how many shipping errors the company can afford to have and still break even. Break-even shipping errors : ?arrow_forwardCurry Rubber manufactures rubber bands for retail companies. The accounting manager has performed a regression analysis of past data. You notice that the formula has an R-squared of 0.68, a t-value of 2.2, and a standard error of the estimate of $218,200. The estimate for next quarter costs is $2,597,623. Calculate Standard Error as a % of predicted total cost which represents a measure of precision of his regression analysis? (Round your answer to one decimal place, i.e., 0.052 = 5.2%.)arrow_forward
- Explaining why companies use performance evaluation systems Financial performance is measured in many ways. Requirements 1. Explain the difference between lag and lead indicators. 2. The following is a list of financial measures. Indicate whether each is a lag or a lead indicator: a. Income statement shows net income of $100,000 b. Listing of next week’s orders of $50,000 c. Trend showing that average hits on the redesigned Web site are increasing at 5% per week d. Price sheet from vendor reflecting that cost per pound of sugar for the next month is $2 e. Contract signed last month with large retail store that guarantees a minimum shelf space for Grandpa’s Overloaded Chocolate Cookies for the next yeararrow_forwardUsing Multiple Regression Results to Construct and Apply a Cost Formula The controller for Dohini Manufacturing Company felt that the number of purchase orders alone did not explain the monthly purchasing cost. He knew that nonstandard orders (for example, one requiring an overseas supplier) took more time and effort. He collected data on the number of nonstandard orders for the past 12 months and added that information to the data on purchasing cost and total number of purchase orders. Month Purchasing Cost Number of Purchase Orders Number of Nonstandard Orders January $18,860 370 53 February 18,065 330 35 March 19,250 370 61 April 18,050 410 14 May 19,345 400 73 June 19,500 450 55 July 19,670 460 30 August 20,940…arrow_forwardIsla Esme, Inc., sells tea products to various customers. In recent years, profits have been declining. The CFO of the business investigated the reasons for the profit decline and performed regression analysis for sales and costs. He determined that sales depend on product price, delivery speed, customer services, and marketing expenses. He also determined that total costs consist of variable costs of $25 per unit and fixed costs of $56,000. Marketing expenses have a coefficient of determination of 75% related sales.Question:If Isla Esme, Inc. produces 5000 units of output, what is the total cost?arrow_forward
- Refer to Cornerstone Exercise 3.4 for data on Dohini Manufacturing Companys purchasing cost and number of purchase orders. The controller for Dohini Manufacturing ran regression on the data, and the coefficients shown by the regression program are: Required: 1. Construct the cost formula for the purchasing activity showing the fixed cost and the variable rate. 2. If Dohini Manufacturing Company estimates that next month will have 430 purchase orders, what is the total estimated purchasing cost for that month? (Round your answer to the nearest dollar.) 3. What if Dohini Manufacturing wants to estimate purchasing cost for the coming year and expects 5,340 purchase orders? What will estimated total purchasing cost be? (Round your answer to the nearest dollar.) What is the total fixed purchasing cost? Why doesnt it equal the fixed cost calculated in Requirement 1?arrow_forwardBlake McKenzie Tax Services is a company serving 72 clients (as of the beginning of last month) that is working on reorganizing its balanced scorecard. Currently, the company has the following performance metrics: online client satisfaction rating, client growth percentage (the number of total clients at the beginning of the current month compared to the number of total clients at the beginning of the prior month), market share, and profit margin. The company tracks these metrics from month to month. The companys target client growth percentage is 4% per month. Its target average online client satisfaction rating is 4.8 stars. Last month, the company noted the following data related to these metrics: a. Working together in teams, create strategic objectives that each of the companys four performance metrics might represent. b. Determine whether the company achieved its client growth percentage target last month. c. Suppose that last month, the company received 55 five-star reviews, 10 four-star reviews, 3 three-star reviews, 1 two-star review, and 1 one-star review (some clients did not submit a review). Determine whether the company met its average online client satisfaction rating target. d. Come up with at least one strategic initiative for the strategic objective of any performance metric target that you know the company did not meet last month.arrow_forwardSuppose a firm with a contribution margin ratio of 0.3 increased its advertising expenses by 10,000 and found that sales increased by 30,000. Was it a good decision to increase advertising expenses? Why is this simple problem an important one for businesspeople to understand?arrow_forward
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