EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 5, Problem 4QA
Summary Introduction
To determine: The sources from where marketers gather big data.
Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.
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What opportunities and challenges does Big data provide for marketers?
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