Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 5, Problem 5.10AAC
Summary Introduction
To Determine:
Construction of a podcast literature on a business related subject.
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Describe how a company could use a blog and podcasting?
Of all the potential advantages that online ads have over other formats, which of the following is not one of them?
Question options:
Marketers can track how long visitors where visitors go after seeing an ad.
Marketers can track whether visitors approve of the sites on which an ad is placed.
Marketers can track how many visitors click on an ad.
Marketers can track what visitors do on an ad.
Marketers can track how long visitors spend on an ad.
Explain how companies have responded to the Internet and other powerful new technologies with e-business strategies, and how these strategies have resulted in benefits to both buyers and sellers. (short answer not an essay question)
Chapter 5 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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- Give both answer 1)You are trying to convince your company’s leadership to adopt e-training which of the following outlines a benefit to the organization? Group of answer choices a-Tracking of enrollment and progress. b-More control over content c-Increased access to training d-There is better integration of text and sound 2)Which of the following is a limitation of interactive media (IM)? a-Trainees are less psychologically immersed in it. b-There are limited training objectives that make it effective. c-If sounds and visuals are not clear the training will be less effective. d-Interpersonal skills cannot be trained using IM.arrow_forwardNo written by hand solution What many observers thought was a fad, now see social media as a game changing tool. In the past, the power to communicate was a one-way street and rested in the hands of organizations; but social media has now evened the playing field. Some people might even say the power has shifted to the consumer. At the click of a mouse, a customer can now let thousands of their closest friends know if they are happy or unhappy with a product or service. Your assignment is to watch this video: Social Media Revolution Then write a 2 page, doubled-spaced paper detailing what social media is and the impact it has on business and how social media will trend in the future.arrow_forward1. What is/are the recent trends in using Digital Media in business? (cite your references)arrow_forward
- In the course of our day-to-day work, we need to write dozens of business letters, to colleagues, clients, consultants, or vendors. Think what would happen if you were to make a critical error in communication that will eventually affect a firm financially. •What are the kinds of errors that are commonly committed in a business letter? •What could be the results of such errors? Provide at least three examples. • How would vou avoid such errors in the future? Explain in detail. . What would you include in a best practices document for writing a business letter? Explain the dos and don'ts.arrow_forwardTASKS TO BE COMPLETED We are freelancers offering our service to clients. Our service is to assist social media account/strategies for the client. Make a: 1. BUSINESS NAME 2. TAGLINE 3. BRAND FASCINATIONarrow_forwardNeed the correct answer to this practice question I found online please Iggy's Ice Cream wants to measure the impressions their social media account made versus their print advertisements. What calculation allows them to make this comparison? > click-through ratio > share of voice > gross ratings points pay-per-click ratioarrow_forward
- Leda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet mediaarrow_forwardRadio, television, and newspapers are examples of: O feedback channels in the communication process. encoding in the communication process. O decoding in the communication process. O message channels in the communication process. none of these.arrow_forwardPlease do not give solution in image format thanku DiscussStress Management interventions and it effectiveness. Give examples too (4 paragraph to 6 paragraph)arrow_forward
- As a small business owner, you can leverage on the digital world to introduce your product to a wide audience and compete with well-known brands. The digital and social media below are recommended to be used EXCEPT __________. A. Text Message and IM B.Website and Podcasting C.Video D.Facebook and Instagramarrow_forwardAnswer it correctly. With short explanation.arrow_forwardProduce two employability related communications:- Personal brandingt and LinkedIn summary writing. Use the content og your brand to craft a LinkedIn summary which communicates your personalty and tells your story. Your perosnal brand gives you the opportuntiy to construct and manage the image you would like to communicate to your audience.arrow_forward
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