Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
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Chapter 5, Problem 5.10MA
Summary Introduction

Case summary:

The case deals with liquid gold, that is, costs of water. The maker of Company BH bills it as “champagne of waters”. Likewise, it is sold at different prices in various places.

To determine: The purchasing factors that are most probably impacting the consumers, who buy luxury bottled water.

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