EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780100663572
Author: Kotler
Publisher: YUZU
Question
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Chapter 5, Problem 5.11MA
Summary Introduction

Case summary:

The case deals with liquid gold, that is, costs of water. The maker of Company BH bills it as “champagne of waters”. Likewise, it is sold at different prices in various places.

To determine: Whether it is ethical to sell water that is generally all the same but sold at much high price.

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