Marketing: An Introduction, Global Edition
12th Edition
ISBN: 9781292016788
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 5, Problem 5.4DQ
Summary Introduction
To discuss: The system selling and reasons why system selling is considered as a preferred approach to buying for many organizations.
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Marketing: An Introduction, Global Edition
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