Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 5, Problem 5.6CTE
Summary Introduction
To determine: The things that the surveys state about Person X’s general and consumer personality and whether Person X agree with the findings of the survey
The purchasing behavior of the households and the individuals for their personal consumption is known as the
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Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.)
Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.)
Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.
Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior.
1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain.
2. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
Chapter 5 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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