Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 6, Problem 2ALR
Summary Introduction
To discuss: The reason why acculturation is important to the marketers who wants to target the groups of H community consumers, A community consumers, AFA community consumers.
Acculturation is the degree where the new people or new comers adapt to the Country U culture.
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Contemporary Marketing (MindTap Course List)
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