Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 6, Problem 3ALR
Summary Introduction
To discuss: A purchase that will reflect the status of the consumer in a particular group.
Summary Introduction
To discuss: Whether the purchase selection might change when the status of the consumer increases.
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Describe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?
A market segment will consist of ________________ who might respond in a similar manner to a given set of marketing efforts.
Different consumers group
All types of consumers
None of the options
Homogenous or similar consumers
Consumers are often likely to go through all steps of the purchase decision process when they are buying goods for
which the financial or social implications are significant.
O a) True
© b) False
Chapter 6 Solutions
Contemporary Marketing (MindTap Course List)
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- Who are the current customers/users? include information related to demographics psychographics buying behavior price sensitivity customer satisfaction and loyalty.arrow_forwardA market segment will consist of ________________ who might respond in a similar manner to a given set of marketing efforts. A)Homogenous or similar consumers B)All types of consumers C)Different consumers group D)None of the optionsarrow_forward37 - Which of the following variables affecting buying behavior is the integrated, accepted pattern of human behavior, including thought speech, beliefs, actions and artifact? Social class Culture Reference groups Motivationarrow_forward
- Explain the role of the reference groups and family decisions on consumer behavior. Illustrate your answer with examples.arrow_forwardWhich of the following reduces buyer power? Group of answer choices Loyalty programs Globalization Intermediation Internet searchingarrow_forwardPart 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…arrow_forward
- Do groups in different stages of the household life cycle have different consumption patterns for our product? Who in the household is involved in the purchase process?arrow_forwardWhen a company considers and tries to preserve an individual's long-term interests, they are using a _____________. orientation Question 5 options: sales orientation product orientation societal marketing orientation All of the abovearrow_forwardSuppose say you have joined as a marketer in a large multinational company involved in providing mobile service. Your boss asks you to send a report of potential customers. You then prepare a report of people who are unaware of the company’s services and also people who are aware and interested in buying the service. Which of the following sub-variable of segmentation have you used to prepare the report? User status Usage rate Loyalty status Buyer readiness stage Purchase occassionarrow_forward
- A market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the optionarrow_forwardMany consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A) cognitive bias. B) postpurchase cognitive dissonance. C) psychological risk. D) need recognition. E) physiological risk.arrow_forwardPersonal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.arrow_forward
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