Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 6, Problem 7ALR
Summary Introduction
To discuss: The three reasons where the subliminal perceptions are unlikely to results in a purchase and the role of neuroscience playing in creation of marketing message.
Perception refers to a person attributes to the incoming stimulate gathered with the help of five senses that is sight, touch, hearing, smell and taste.
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Contemporary Marketing (MindTap Course List)
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- What are the three reasons that subliminal perception isunlikely to result in a purchase? Despite these findings, whatrole is neuroscience now playing in the creation of marketingmessages?arrow_forward٣٩- The extent to which an individual includes important brands as part of their self-concepts is known as _________. Select one: a. Materialistic effect b. Endowment effect c. Evaluation effect d. Brand engagementarrow_forwardConsumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ a. Actual self-concept b. Ideal self-concept c. Others' self-concept d. Prohibitive self-conceptarrow_forward
- What are the main differences between reference groups , opinion leaders and influencers in affecting consumersarrow_forwardWhat is the difference between an unconditioned stimulus and a conditioned stimulus? People react to other, similar stimuli in much the same way as they responded to an original stimulus. What is this phenomenon, and how does it work? What are the dangers of advertising wear-out, and how might a marketer avoid it? Advertisers like to use celebrities and well-known faces to help promote their products and services. Is this a good idea? Why are brand marketers concerned with stimulus discrimination? What is the major difference between behavioral and cognitive theories of learning? Name the three stages of information processing as we commit information about products to memory. What is external memory, and why is it important to marketers? How can marketers use sensory memory? What advantages does narrative bring to advertising? List the three types of memory, and explain how they work together. How is associative memory like a spider web? How does the likelihood that a…arrow_forwardNumerous studies by psychologists and consumer researchers have found little or no link between subliminal messages and consumer behavior Select one: True Falsearrow_forward
- Which product would you expect to be associated with least amount of consumer price-level awareness?• Toothbrush • Electric can opener • Grandfather clock • One-gallon container of milkarrow_forwardLet’s say for example there is this new product existing in themarket and it is being endorsed for it to be well known by consumers.Using this particular scenario, how do you differentiate the wordLEARNING and PERCEIVING?arrow_forwardMr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing? A)Complex buying behaviour B)Habitual buying behaviour C)Dissonance reducing buying behaviour D)Variety seeking buying behaviourarrow_forward
- Critically define and distinguish the difference between the concepts of "reference groups" , "opinion leaders", and "influencers" in consumer behaviorarrow_forward“Effective advertising influences behavior or thought patterns.” By: Diosdado Salvador Jr. Former ASEAN President, Johnson & Johnson Explanation of this quotearrow_forward٢٤- ________ is the doubt or anxiety regarding a purchase made by a consumer. Select one: a. Post-purchase shame b. Post-purchase guilt c. Post-purchase dissonance d. Post-purchase feararrow_forward
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