Case summary:
Company G is a search engine which uses it at an eye point rather than the fingers this is termed as “augmented reality”. This has the capacity to project the information at eye point. This technology was used in the military field. Company G is yet to launch it in the consumer market. The other product close to Company G is device GPS.
Characters in the case:
- Company G
To discuss: The most appropriate variables for segmenting the consumer market products based on the given technology.
Introduction:
Augmented reality is live indirect or direct observation of real environment, or computer generated, or physical elements are augmented by the computer created sensory such as video, sound, graphics or global positioning system data.
Want to see the full answer?
Check out a sample textbook solutionChapter 6 Solutions
Marketing: An Introduction, Global Edition
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning