Case summary:
At present, kids are spending more time on mobiles and internet. Young boys are addicted to games, especially war games; this makes them to lose concentration on their career. Girls are attracted to designer stores, where they spend most of their time on shopping. Company F uses wordings such as “naughty girl” and other sexual wordings, which made a few parents to complain that they are sexual and inappropriate.
To determine: The example of company that is disputing this trend by offering age-appropriate products to children.
Marketing:
The activity of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
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