EBK MARKETING: AN INTRODUCTION
12th Edition
ISBN: 9780100666566
Author: Kotler
Publisher: YUZU
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Question
Chapter 6, Problem 6.1DQ
Summary Introduction
To discuss: The difference between market segmentation and market targeting.
Introduction:
Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfill the expectations of consumers.
Company targets group of people’s general requirements that serve through product is market targeting.
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EBK MARKETING: AN INTRODUCTION
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