MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
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Question
Chapter 6, Problem 6.20MML
Summary Introduction
To discuss: The complete writing assignment for this chapter.
Customer-driven marketing strategy:
The strategy that includes the elements for finding the market targets and reacting to the customer needs is known as customer-driven marketing strategy. The marketing strategy must be in detail in order to retain customers.
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviours, is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioural variables”.
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