INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.2DQ
Summary Introduction
To discuss: The tools used by B to B markets who uses to engage the customers and the challenges faced by B to B social media marketing.
The practice where the business sells their goods or services to another business is known as the business-to-business situation.
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INTERNATIONAL EDITION---Principles of Marketing, 17th edition
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