Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.5DQ
Summary Introduction
To discuss: The criteria that must be evaluated in finding the differences of a company to promote its products.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
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Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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