MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Question
Chapter 6, Problem 6LO
Summary Introduction
To identify: The social factors and discuss the social factors that affects the customer buying decisions.
Social factor: It includes the external influences such as family, social group, opinion leader, culture, and social class.
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Understand the social factors that affect consumer buying decisions
Identify the social factors that affect consumer buying decisions
dentify and understand the individual factors that affect consumer buying decisions
Chapter 6 Solutions
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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