MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 6, Problem 8LO
Summary Introduction

To identify: The psychological factors and discuss the psychological factors that affects the customer buying decisions.

Psychological factor: is based on the behaviour of an individual. It includes the internal factors such as attitudes, self-concepts, perceptions, needs, and motives.

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Chapter 6 Solutions

MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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