CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 6.4, Problem 2PC
Summary Introduction
To determine: The difference between a need and a want.
Introduction: The consumer decision process starts with an unsatisfied need and the consumer urges to go from their real, destitute state to an alternate, wanted state.
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4. Explain in detail the three types of desires humans have, according to Epicurus, and
give a brief example of each. Based on Epicurus' account, explain his argument for why
we should not fear not getting what we want.
Where do nonfunctional desires really stand, in terms of importance? Why do you think this is true?
Please explain each stage of Maslow's hierarchy of needs. As you read about this model, which need do you find yourself thinking about the most and why?
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- is Maslow's Hierarchy of Needs still significant to the present time ?arrow_forwardWhy is Maslow's hierarchy of needs important? What are some of the weaknesses of Maslow's theory? What is at the top of Maslow's hierarchy of needs?arrow_forwardIs it true that all nonfunctional needs are equally important? If so, why or why not?arrow_forward
- How relevant are all nonfunctional needs? What makes you think this?arrow_forwardref: Maslow's Hierarchy of Needs. 1. Based on your perspective, provide a brief and concise explanation of each human need.arrow_forwardAbraham Maslow identified specific human motives or needs and classified them in a hierarchy of importance. Name each need and provide examples of relevant products for each motive/need in the correct order.arrow_forward
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