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GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 6.4, Problem 3CY
Summary Introduction
To determine: The difference between functional and psychological needs.
Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.
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Students have asked these similar questions
Describe Which level in the hierarchy of needs may employees attain? Explain.
Which level in the hierarchy of needs may employees attain? Explain.
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Chapter 6 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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Similar questions
- what is Need Theory?arrow_forwardWhat, in actuality, is the relevance of needs that serve no practical purpose? Therefore, what evidence do you have to support this claim?arrow_forwardWhen put into context, what exactly is the relevance of needs that serve no practical purpose? It begs the question, what evidence do you have to support this claim?arrow_forward
- Please explain each stage of Maslow's hierarchy of needs. As you read about this model, which need do you find yourself thinking about the most and why?arrow_forwardWhat is meant by physiological needs?arrow_forwardDescribe the three types of needs included in McClelland's Acquired Needs Theory. Explain each, do not just list the types.arrow_forward
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