MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 6.4, Problem 4PC
Summary Introduction
To determine: The various types of perceived risk.
Introduction: Perceived risk refers to uncertainties which a consumer faces at the time of purchase of new product or services, mostly in the case of expensive items such as cars, computers, and houses.
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