Concept explainers
Case summary:
Company S is the office retail company in Country U their business is related to the sale of office supplies and its related products. To facilitate the company offerings, it has equipped B2B sales associates in the filed with a virtual assistant.
To appeal more of these small-business owners, supply them with not simply workplace supplies however conjointly concepts on the way to run their offices by introducing the Application W. This application tracks the performances of small businesses which includes website traffic, financial metrics and social media engagement all in one place.
After determining the performances, small business owners are likely to recognize sources of improvement. Improvement in the sense monetary resources. For this problem, Company S introduces Company L for providing business loans to the small business people.
Company S expanding its B2B offerings, it protects upheaval in any one market. With the introduction of Company L, it unites all the small business loan markets and bringing all options at one place. It decreases the amount of time and improves secure funding.
By doing thus, it becomes a true partner that companies turn to in order that they will serve their own customers.
Characters in the case:
- Company S
- Company L
To discuss: Type of buying situation considered by a small business company if it solicit a loan from Company S.
Want to see the full answer?
Check out a sample textbook solution- The key goal for retailers in the accelerated development phase of the retail life cycle is to Question 35 options: a) find ways of discouraging customers from moving to low-margin, mass-volume outlets. b) recover start-up costs. c) delay entering the decline stage of the retail life cycle. d) establish a dominant position in the fight for market share. e) establish a retail concept that is a sharp departure from existing competition.arrow_forwardSome marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.arrow_forwardTelephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.arrow_forward
- In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.arrow_forwardwhy omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer, and the main challenges of a pure e-commerce retailer when to implement a successful omnichannel business model.arrow_forwardList the major trends in retailing. (AACSB: Written and Oral Communication)arrow_forward
- Consider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?arrow_forwardWhat will be the likely response as more shoppers learn that retailers gather information without their knowledge? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardHow does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.)arrow_forward
- Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…arrow_forward1.What is your favorite consumer goods retailer? Discuss the criteria you have used in making your selection. What can a competing firm do to lure you away from your favorite firm? Apply your answer to retailing in general. 3. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.arrow_forwardWhat challenges does Mall of America face as it strives to continue its success?arrow_forward