Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 7, Problem 5MA
Summary Introduction
To discuss: Types of products that the bookstore would use modified rebuy and straight rebuy.
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(1) Do you use coupons? If not, what stops you fromdoing so, given that they can save you money onmany of the goods and services you buy? (2) Do youthink it is ethical for a retailer to steer you toward aparticular brand because of trade promotions offeredby that brand’s manufacturer, without telling you so?Why or why not?
topics that related to unique selling proposition and make a short narrative report of it
3.
If an artist is selling his artwork through his online website, then what type of selling does it come under
Select one:a. Hybrid Selling b. Direct Selling c. Indirect Selling
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- 20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail sellingarrow_forwardSalespeople play three primary roles. What are they? You must name all 3 correctly a) b) c)arrow_forwardTell me about your most memorable sale transaction/s experience. Explain thoroughly.arrow_forward
- 5) Plastical Company is a manufacturer of plastic box that are used by Sally's Beauty to contain its' cosmetic product. In this instance, Plastical Company acts as a A) retailer B) marketing intermediary C) customer D) media E) supplierarrow_forwardgive at least 3 examples with explanation of each of commercial advertisment or printed advertisment focusing on the (FREUD'S): 1. ID 2. EGO 3.SUPER EGOarrow_forwardWhich one not create the value? A-price B-product C-distribution D-promotionarrow_forward
- a) why personal selling is preferred in pharmaceutical marketing?arrow_forward17- Mature retailers are vulnerable to new discounters with _________ a. Low-cost structure b. Middle-cost structure c. High-cost structure d. High expenses structurearrow_forwardWhat is a marketing? Ans- marketing refers to activities a company undertakes to promote the buying or selling of a product or service marketing including advertising selling and delivering product to consumers or other business.some marketing in done by afflicted on behalf of a company.arrow_forward
- Your management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.arrow_forwardWhat are the objectives of. sales promotion?arrow_forwardWhat type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.arrow_forward
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