Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 7.5, Problem 1PC
Summary Introduction
To determine: The difference between new buy, straight rebuy and modified rebuy.
Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.
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