Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 7, Problem 2ALC
Summary Introduction
To determine: The marketing and characteristics needs of service and products brands that Person X chooses are similar.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Chapter 7 Solutions
Marketing: An Introduction, Student Value Edition (12th Edition)
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- Analyze and discuss which brands are Ben & Jerry's greatest competitors, what is ben & Jerry's brand's position? does it have a sustainable competitive advantage, discuss and explain.arrow_forwardChoose two competing products (e.g. Toyota and Honda) and sketch their brand hierarchy. Moreover, discuss the roles of key brands in the portfolio. hurry up, time is short.arrow_forwardPlease choose a corporate brand and prepare the following table for the brand that you choose.(Brand options: Microsoft,Samsung,CocaCola)arrow_forward
- Explain with the use of examples, why do some products experience long successful lives while others have very short life cycles?arrow_forwardDuring which stage or stages are productslikely to attract the most new customers?arrow_forwardHow should the brand use various marketing strategies to create customer based brand equity for Amway?arrow_forward
- Assessing the current set of brand personalities is one of the aspects of evaluating the strategic fit of a firm. True or False? Why?arrow_forwardCompare the brand architectures “House of Brands” versus a “Branded House” and advise which one will suit Havalarrow_forward3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?arrow_forward
- 1) What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?arrow_forwardBriefly describe how L.L.Bean achieved each of the objectivesfor developing a product line. Why do you think the firm hasbeen successful?arrow_forwardDiscuss What makes the product stand out compared to competitors?arrow_forward
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