Case summary:
Company S is the office retail company in Country U their business is related to the sale of office supplies and its related products. To facilitate the company offerings, it has equipped B2B sales associates in the filed with a virtual assistant.
To appeal more of these small-business owners, supply them with not simply workplace supplies however conjointly concepts on the way to run their offices by introducing the App W. This application tracks the performances of small businesses which includes website traffic, financial metrics and social media engagement all in one place.
After determining the performances, small business owners are likely to recognize sources of improvement. Improvement in the sense monetary resources. For this problem, Company S introduces Company L for providing business loans to the small business people.
Company S expanding its B2B offerings, it protects upheaval in any one market. With the introduction of Company L, it unites all the small business loan markets and bringing all options at one place. It decreases the amount of time and improves secure funding.
By doing thus, it becomes a true partner that companies turn to in order that they will serve their own customers.
Characters in the case:
- Company S
- Company L.
To discuss: Attributes used by small business to evaluate Company S and Company L as vendors and perform two separate vendor analysis.
Want to see the full answer?
Check out a sample textbook solutionChapter 7 Solutions
CONNECT FOR MARKETING 180DAY
- The nature of these offers is what differentiates public cloud goods from its relatives that are more restricted and proprietary. Is there anything further that you may suggest, and if there is, what are the advantages of following your advice?arrow_forwardSolve the following problem with complete solution.3. As per your experiences when you bought in a retail store or super market. Do they use markup based on cost or on retail? Do they ever use markdowns, and if so, why?arrow_forwardKey account management is a strategy used by suppliers to target and serve high-potential customers with complex needs by providing them with special treatment in the areas of marketing, administration and service. As a Sales Manager, you have been tasked by management to consider setting up key accounts. Explain five (5) circumstances under which you feel a company is more likely to move towards setting up key accounts. In addition, briefly discuss five (5) criteria to consider in selecting key accounts for your company.arrow_forward
- Why would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.arrow_forwardWhat is ABC Classification?arrow_forwardIndicate and explain the major factors that you will consider in procuring a point of sale software for retail outlet.arrow_forward
- The goal of key account selling is to build long-term customer relationships and ultimately to achieve customer loyalty. Briefly describe the benefits to the selling organization that may result from long-term customer relationshipsarrow_forwardHow is the information provided by shadow prices clearly valuable to management?arrow_forwardJust ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forward
- discuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?arrow_forwardJust Answer the Number 2! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forwardWhat is Amazon Elastic Block Store(EBS)?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning