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MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 7, Problem 2LO
Summary Introduction
To discuss: The internet role in business marketing.
Business marketing refers to the marketing of services and goods to the organization or individual for purpose rather than the personal consumption.
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Students have asked these similar questions
Describe the role of the Internet in business marketing
Provide an overview of the many internet marketing strategies and partnerships, covering both business-to-consumer and business-to-business options.
Examine the seven critical elements of online marketing
Chapter 7 Solutions
MKTG 9:STUDENT ED.-TEXT
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