Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 7, Problem 4QA
Summary Introduction
To describe: The various demographic characteristics used for segmenting the consumer markets.
Introduction:
Demographic is defined as the statistical data about the characteristics of a population,such as the gender age, gender and income of the people, education leveletc. of the population.
Demographic segmentation:It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
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List and explain the major demographic characteristicsfrequently used in segmenting consumer markets
At least one segmentation variable is common in business markets but not relevant to consumer markets. Briefly define this variable and give an example of how it might be applied.
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Chapter 7 Solutions
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
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- Identify and assess the three most common approaches to market segmentation by using consumer characteristics that may influence what people consume or how they respond to marketing communications.arrow_forward4.Define market segmentation and discuss its related strategies.arrow_forwardDiscuss 3 major variables/bases for segmenting a consumer market.arrow_forward
- Discuss the four major sets of variables that might be used in segmenting the consumer market.arrow_forwardWhat is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?arrow_forwardTHERE IS NO CASE STUDY OR TASK I want you to Describe the target market of Deciem company. Label each target market with a consumer mindset and then describe the target market based on the four segmentation variables (Demographic, psychographic, behavioural and geographic)arrow_forward
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