Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 7, Problem 4QA
Summary Introduction

To describe: The various demographic characteristics used for segmenting the consumer markets.

Introduction:

Demographic is defined as the statistical data about the characteristics of a population,such as the gender age, gender and income of the people, education leveletc. of the population.

Demographic segmentation:It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.

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List and explain the major demographic characteristicsfrequently used in segmenting consumer markets
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