Chapter 7, Problem 5QA

Summary Introduction

To describe: The process of consumer psychographic segmentation and the concept of VALS are to be determined along with the way it divides the population.

Introduction:

Psychographic segmentation: It is defined as a method that is used to group the current, prospective, or previous customers by their shared personality traits, values, beliefs, interests, lifestyles, attitudes other factors.

VALS (values and lifestyles):It is defined as a psychographic system that divides the entire population into eight segments.