Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 7, Problem 10QA
Summary Introduction
To discuss: The concept of product positioning along with various approaches used to create product positions.
Introduction:
Product positioning:It is defined as a process used by the marketers to determine how to best communicate their products' characteristics and feature to their target customers based on competitive pressures, customer needs, and available communication channels.
It is also defined as a marketing strategy targeted at influencing how a particular market segment recognizes a service or a goodas compared to its competitors.
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Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media
Select one:
True
False
Compare and contrast needs, wants, and demands. Which one(s) can marketers influence?
what is an example of how positioning analysis can help a marketing manager identify target opportunities?
Chapter 7 Solutions
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
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