Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.22MML
Summary Introduction

To discuss: The ideas for the application of a G Glass device among the various institutional markets and businesses. Also, determine how these applications can be incorporated into online, mobile, and social media marketing.

Augmented reality:

Augmented reality is the live, indirect, or direct observation of real environments, or computer-generated/ physical elements that are augmented by computer-created sensory media such as video, sound, graphics, or global positioning system data.

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