Marketing
Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 7.2, Problem 1PC
Summary Introduction

To determine: The stages in the B2B buying process.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

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Q.4: Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process.
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Q.3. Why are there more transactions in B2B markets than B2C markets? Why are there fewer buyers? Also describe in detail the major categories of business buyers with suitable examples.
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