The six buying roles. Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Question

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Answer 1

Question

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Conclusion

Thus, buying center is the group of the people within the organization.

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Answer 2

Question

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Conclusion

Thus, buying center is the group of the people within the organization.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Conclusion

Thus, buying center is the group of the people within the organization.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Conclusion

Thus, buying center is the group of the people within the organization.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Conclusion

Thus, buying center is the group of the people within the organization.

Answer 6

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Conclusion

Thus, buying center is the group of the people within the organization.

Answer 7

Chapter 7.5, Problem 2CY

Summary Introduction

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Answer 8

Expert Solution & Answer

Answer to Problem 2CY

The six buying roles are initiator, influencer, decider, buying, user, and gatekeeper.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Explanation of Solution

Six buying roles are as follows.

First of all, an individual finds the need to buy goods and services to solve the organizational problem. The finder of the need is known as an initiator.
After identifying, the goods and services providers influence initiator to purchase the product to solve his problem.
The decider is the person who decides the goods and services to purchase.
Buyer is someone who buys the goods and services from the services provider is known as a buyer.
A person who uses the goods and service to solve his problem is known as a user.
Gatekeeper is a government which controls the information of decision makers and influencers.

Answer 12

Conclusion

Thus, buying center is the group of the people within the organization.

Answer 13

Ch. 7.1 - Prob. 1CY Ch. 7.2 - Prob. 1CY Ch. 7.2 - Prob. 2CY Ch. 7.5 - Prob. 2CY Ch. 7.5 - Prob. 1CY Ch. 7.5 - Prob. 3CY

The six buying roles. Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Solution Summary: The author explains B2B marketing is the buying and selling of goods and services through whole seller, retailer, and other organization which produces the product for the resale. The six buying roles are initiator, influencer,

Concept explainers

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Answer to Problem 2CY

Explanation of Solution

Want to see more full solutions like this?

Chapter 7 Solutions

The six buying roles. Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Solution Summary: The author explains B2B marketing is the buying and selling of goods and services through whole seller, retailer, and other organization which produces the product for the resale. The six buying roles are initiator, influencer,

Concept explainers

To determine: The six buying roles. Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

Answer to Problem 2CY

Explanation of Solution

Want to see more full solutions like this?

Chapter 7 Solutions

To determine: The six buying roles.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.